Fox Sports applied the squeeze to Rugby Union, RU said no, Fox Sports walked away. Interesting aspect is RU don't have much leverage, they're a struggling sport with few members and in major debt, while we have known for over a year now that Fox Sports were cutting smaller sports, saving money and trying to focus on AFL/NRL/Cricket.
That's part of the reason the NBL got "cut" from the FS coverage.
Other interesting aspect is Nine squeezing the NRL - albeit that's leveraging the situation to get a broadcast rights extension. Seven is doing the same is a friendlier mutual way with the AFL, that will likely result in an extension as well.
AFL, NRL, Cricket, Tennis (Australian Open), Racing are the only big money sports these days.
Even the Olympics have had drawn out negotiations about costs in the past between IOC and broadcasters.
Other sports need a way to survive without big TV money. Crowd + As much coverage as possible + Sponsors is the NBL way. More coverage makes it easier to reach more people to get them both into the sport but also viewing so that the NBL can offer their sponsors greater market reach for their dollaroos.
Yes we have Kayo - but how long until we see sport live on Stan, Netflix?
NBL should try to push hard to get onto one of those platforms, would be *huge*.