What can TV ratings tell us so far?
I'm trying to get a gauge on TV ratings for sports in light of COVID. I’m interested in seeing what the effect has been and whether it will be positive or negative for NBL. For example if there are more viewers as a response to COVID is there greater bargaining for TV rights?
Let’s look at the AFL for example. I’m not sure if it is publicity but they keep saying they have had record ratings. Opening night seemed huge but around 500k viewers since. Has there been an increase in this space or is it the AFL pumping their own tyres?