Wow, having a rich guy like you,/give you a job you're not qualified for and be a reference on your CV can do wonders if you have no talent.

Doesn't seem ridiculous to me to say that he’s at an intersection of basketball and fashion. Could be a fairly ceremonial position too. Good on him.

Agreed with Isaac, great work by Homicide and he definitely appears to be at the intersection of fashion and basketball, which means this position makes sense.

Presumably he will continue commentating as well?

"Overtime" was heavily promoting a sportswear store last season. Don't think it was Foot Locker. Won't Homicide's appointment and his commentating clash, or have they dropped the 'other' one?

JD sports sneaker of the week... oh wait

Prove he has no talent

An almost indecipherable job title.

Who knows if he's qualified?

If he’s just promoting sportswear sold by a retail store and getting views on social media, he is probably well qualified.

Exactly. Sounds like a role that suits him well. Good for him.

What's difficult about the job title? Foot Locker is the company. Pacific is the region. Creative Director is a position, and Basketball is a sub-designation. Creative Director (Basketball) is simple enough. It's likely/possible that by the time you segment it that far (in this region and basketball), it's part-time, project-based or ceremonial. In the US for say Nike, there'd be a team performing this function, plus agencies with multiple creative directors.

Hopefully means he no longer has time to commentate.

Totally agree with Bogut's recent rinse about his lack of knowledge when commentating.

Hopefully means he no longer has time to commentate.

Totally agree with Bogut's recent rinse about his lack of knowledge when commentating.

I don't understand the hate for Homicide. His passion for the league is pure. He cares about people and basketball. So what if he's a bit over the top about it sometimes? So what if some of his takes are outright wrong? So what if he isn't the world's most knowledgeable commentator>

I think if Overtime lost Homicide, you'd notice. If the NBL lost homicide, you'd notice.

In a league that has lacked personality, controversy, and interest in a long time, he has been reliable for all of those things. He's someone who has created his own reality to live in and this position with Footlocker is just another example of that. He knows and has a name in basketball. he's always had his foot in fashion. He's not nearly as dumb as people make him out to be. Good on him for this position. let's see what he does with it.

Good on him Homicide is a glorified hype man for the NBL and he does it well no matter what anyone thinks of him. He's playing a character. His job in part is to try and appeal to all the Aussies that worship the NBA but don't care for the NBL, there's plenty of them even a subset of those hate all the hype Giddey is getting from the Australian media not understanding for the media to survive it's now all about getting clicks.

This position probably doesn't mean much in terms of hours or qualifications but who cares if it does or doesn't? He's created a brand and Foot Locker have chosen to align themselves with his brand.