Making tickets hard to get is the better way to go IMO.
Former Hobart Hurricanes CEO Nick Cummins in the Herald Sun today:
WHY SMALLER IS BETTER
"There are challenges around the market size and the remoteness. Everyone talks about the Green Bay Packers - the Packers are small, but Wisconsin's got 5.9 million people. So they’ve got to build a stadium the right size. They can't build it too small that they can’t make money, but they can’t make it too big that it’s a bad experience for fans. I’d err on the side of small because you want the feeling of a packed house, not an echo chamber."
THE CHALLENGE FILLING IT
“All of our stadia, except for Perth, have been built when games were not broadcast live against the gate. So when people say we should build a 35,000-seat stadium, or even 27,000, those sizes are not in line with contemporary viewing habits. If we were building the MCG again, we probably wouldn’t be building it at 100,000 because up until the last 15 years you couldn’t watch the game live against the gate if you lived in Melbourne. Blundstone Arena’s capacity is 16,000-17,000 – it's not 20,000, and it’s not close to selling out. You shouldn’t build a stadium for your biggest game, you shouldn’t build a stadium for your average game. There’ll be big crowds early, because it’s new and shiny, but Tasmania versus Gold Coast in June when it’s 14th versus 17th is getting 6000 people. It’s hard to get people to attend games – Hobart’s population is 200,000 and across Tasmania is 500,000. But Burnie is three and a half hours from Hobart and Tasmanians, just like any other fan, will select the games they want to go to, as they do in cricket.