Sydney is the biggest city in Australia (doh).
I don't know much about their venues, but if they could finally start to pull some massive crowds and fill a big venue, they might actually achieve a level at which they could throttle back and become sustainable.
If Bogut helps them achieve that, then great.
I don't see the 10% ownership as any big deal, its effectively worthless. I just hope he is smart enough NOT to get suckered into putting his own money in.
Yes, i imagine he's socked away a few million, but an NBL franchise could empty that rather quickly.
Is there much money in Australia in endorsements for Ballers? He might be able to supplement his income that way.
My big concern is this:
This decision by the Kings, and the hoopla surrounding it, smacks of the same misinformed crap that caused them to sign and persist with Gaze.
Signing "the NBL's Greatest ever Player" as your Head-Coach (despite his inability to coach a fart out of his arse), is exactly the type of thing you'd expect from a rich American who knows nothing about Australia, the league, or Gaze.
Similarly, signing "our greatest ever basket-baller and NBA STAR" with the idea that he will magically double attendance, smells of the same crap.